As for loading screen ad placement, it could work (maybe) and it's more equal, more fair than buyables because every player is exposed to the ads equally and it doesn't cost players anything, but it
does raise money for Cyan Worlds.
Cyan Worlds could hand-filter what ads are shown to ensure that they're not obscene, illegal, etc. Basically it'd be ads for adventure games, puzzle games, MMOs, whatever's relevant that Myst fans might respond to. Cyan Worlds can also advertise their own paid games in-game - RealMyst, Myst V, Riven, etc.
Look at it this way: Uru has 15,000 logins per day, each of which typically is a player traveling between a bunch of different ages during the login span - let's say 7 ages loaded per player per login - that's 105,000 ad impressions per day in Uru (if) Cyan Worlds were to allow ads during loading screens.
Look at TV ad rates - a 30-second ad spot on network TV generally costs about $1 for every 50 viewers reached - or $0.02 per ad view. If Cyan Worlds were to charge half that for an ad on a loading screen - $0.01 per impression (which seems fair if the ad is a large image and not video) - it'd add up to $1050.00 in income to Cyan Worlds per day at current login levels, or $383,250/year.
Players would also have the opportunity to support Uru financially simply by spending time in-game - even if you don't donate anything (or can't), if you log in, that act of being in the game, moving around in the gameworld from age to age, would raise money for Cyan Worlds.
Think about how many free services are ad-supported. It's probably the most common way for free services to generate income.
I'm not saying I *like* the idea of seeing ads in Uru during loading screens, but it might be a way for Cyan to make more money off the game without charging subscription, selling buyables, etc.
There's not any fun way to do fundraising, IMO, all the methods we can consider will have drawbacks.
Buyables have drawbacks. Ad placement has drawbacks - they're annoying. Subscriptions have drawbacks.
And donations have drawbacks - mainly that they're not turning out to be enough to achieve what we want - development of new official content.
What about Cyan Worlds using MQO income to release new content for Uru?
Drawback: Unless Cyan Worlds releases said content as a buyable, thus recouping the expense, they'll lose money by spending their spare cash on making Uru content. So in that case you're stuck with either buyables - which we're already hesitant about - or Cyan Worlds taking a painful financial loss at a time when they're already struggling.
What's our best option here?