Sirius wrote:
And yet 3D movies in cinemas are still a huge success.
With apologies for the nitpick, I'm not sure that's entirely correct...
The reign of 3D is over in US cinemas
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From the dizzying heights of Avatar, it now seems 3D films are no longer a draw for American audiences. Last year, the 3D box office shrunk 8% in the US and Canada to its lowest point since 2009, while the overall box office grew in those markets, the Motion Picture Association of America found...
3D is ‘No Longer The Default’ Says IMAX
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IMAX has revealed that 3D is “no longer the default,” confirming what many have expected for a while: the majority of film fans prefer 2D screenings. With 2D, you don’t have to wear those annoying glasses, headaches are less likely, and the ticket price is often cheaper.... The share of 3D revenue in 2016 was 14% of the overall cinematic box office. Back in 2010, when 3D was fresh and exciting, that figure stood at 21%. 3D tickets made a total $2.2 billion in 2010, but in 2016 that total sum was $1.6 billion. That’s a significant decrease.
The One Thing We All Agree On: 3-D Movies Must Die
Quote:
Late last week, The Hollywood Reporter did some Pulitzer-worthy reporting that pointed to a glorious trend: 3-D is on the decline. Three-dimensional movies, which accounted for 21 percent of North American box-office revenue in 2010, accounted for only 14 percent in 2016. That’s a 33 percent reduction in revenue share in just six years. According to the piece, which was coauthored by Carolyn Giardina and Pamela McClintock, movie distributors are deciding to stop selling what audiences have decided to stop buying. “Imax announced last week during its earnings call that it would be reducing its 3-D slate in the domestic market, citing a ‘clear preference’ for 2-D from audiences,” one blessed sentence read. Yes, 3-D is going down.